7 Useful Marketing Tips For Startups

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Starting a business can be a blur when you don’t know where to start. However, it all can become clear when you come across some great ideas to help you along the way.

We have gathered some really useful tips that could help you kick start your business:

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Know your target audience. You need to understand who your target market is so that your marketing strategy will be more efficient and focused. This will save you a huge amount of time in thinking of ideas to market your business.

Know what your potential customers need. Most customers tend to buy something that they really need in their lives. Try to create a product or service that could be the solution to the problem of your target audience.

Customer is always right. Listen to your customers. Most of the time, they can give you some feedback or opinion about what they could possibly like that you could include in your business. You could either talk to them on social platforms or in person.

Be creative and unique. Now we are entering into modern times, it’s necessary to think out of the box to stand out from the rest. Customers would just be fed up by the same things so, try to add some twist to your marketing strategy.

plan3Generating income is not your main target. Your main target is not about sales but to develop customer loyalty. If you are able to establish a remarkable relationship with your existing customers, you can be able to make your brand more marketable.

Freebies are always good. If you want people to experience your product or service, you can give out some freebies. People would get a quick impression of what your business is about and you can even get immediate feedback as soon as they try out your product or service.

Tell a story with your content. It’s good to always relate your content according to what your customers need and what they experience. You can show your target market that you are listening to their concerns which can eventually lead to more customer engagement in the future.

Take advantage of peak seasons. Holidays are the best times to build customer loyalty and showing them how special they are will make them keep coming back for your product or service. For instance, you can provide some special offers or discounts.

Trial and error. Sometimes marketing strategies don’t give out satisfactory results right away. You need to experiment on different methods to check on which is more effective to do. For instance, in posting in social platforms, you can try to post at different times of the day to check when is the best possible time for you to connect with your target market.

Want to make killer content? Check this out:

16 Unique Marketing Ideas You Would Definitely Try!

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There’s always that certain point in our lives when we get stuck at the crossroads. We couldn’t budge an inch because our creative juices has gone dry. During this dreaded time, we need some inspiration to think more radically and out of the box.

Here are some insanely unique marketing ideas to get you back on track:

 

Be a sponsor to a local sports team. You could publish a press release and let your logo shine on the team jerseys. This creates buzz and makes you a contributing member of the community.

Participate in business award competitions. This could work both ways. If you win, you can get more credibility. If you lose, you can get more exposure if you post about your participation.

idea2Send out handwritten letters. You can send out thank you or holiday cards to your clients, associates or anyone in your community. This doesn’t cost too much and people would get a better impression of your sincerity.

Create a poll or survey. Customers have some great ideas in maing your business better. Try to get their opinions by creating a poll online or offline.

Leave your trace all over the web. You don’t need to focus only on Facebook. Go beyond and join other social sites to expand your reach. You can even join forums related to your industry to create some engagement.

Forums are hot. Try to participate in discussions and answer questions that are relevant to your industry. You can have a more professional impression which can lead to people’s trust.

Give out free bumper stickers. You can give stickers to your employees, associates, clients and everyone in your network.

Write an ebook. Try to write an ebook about your expertise. This could make you more knowledgeable about what you’re doing. You can offer it for free in exchange for people’s email addresses.

idea3Support a cause. If you support some meaningful causes, you would be able to get free exposure as well.

Lend a hand. Work hard to be a good member of the community by helping those who are in need. If you are able to show people how much you care, they will return the favor.

Leave some great comments on other blogs. Go to other blogs and read what they have to say. Leave a relevant comment about the post such as, what you think about it and what you know about it.

Create interesting infographics. People really love visual aids. Create some infographics about your business or something related to your industry. Make it shareable especially in Pinterest.

Respond promptly. Customers love to deal with businesses who can respond immediately.

Organize a workshop. Set up a free workshop that could showcase your expertise. People would love to learn something along with free food!

Give out freebies. You can give out freebies like shirts and hats with your logo to your loyal customers.

The power of coupons! People love the idea of getting discounts on buying something. Try to create coupons or you could create some special discounts on holidays.

Nifty Tips For Small Business Owners

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A small business if not nurtured will eventually fail and this is just bad news to our pockets. To develop a business, you need to sort out your thoughts and focus on important goals. Here are some nifty tips for small business owners:

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Show your customers that you really care.

Invest in providing the best customer service. A business is not just about selling your product or service, it’s about providing a lasting impression. Be a part of the community and participate in events which can showcase that your customer service is the real deal. People tend to like businesses which not only offer high quality products or services but also, give a lot to the community.

Avoid matching or beating competitor’s price. Price is an important factor  in leaving a good impression. However, if you include larger businesses in the scene, you might do some reconsideration. Larger businesses may have a hand at retail prices so, small businesses can never compete when it comes to price. To make your price more reasonable, you can try to combine it with excellent customer experience.

Create a loyalty program for existing customers. A loyalty program is good way to show your existing customers the TLC that they deserve. This can also lead to repeats and social proof which is an excellent way to market your business. You could create a program that could give them a reason to keep coming back for your product or service.

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Working with the right people can do wonders.

Join a support network. Running a business alone can get overwhelming if you encounter some big problems along the way. It’s always advisable to keep in touch with other businesses in your community or join a local association for small business owners. You would be able to exchange ideas and experiences with other entrepreneurs during meet-ups. This would pave way for much needed business growth and stronger connections.

Hire the right people. It’s not possible for you to do everything yourself. You don’t have enough time and you would obviously work till you’re dead tired. There’s always an option to hire the right people for the job or tasks that you need help with. In particular, tasks that you don’t have a mastery on might get a bit easier if you have someone experienced to do it for you. Hiring people who are better at you in certain tasks will boost productivity and keep you sane.

Focus and avoid distractions. Try to organize your daily tasks and manage your time accordingly. If you learn how to focus on what’s best for your business and your customers, you would be able to come up with amazing ideas. Don’t let yourself be too distracted in less important things. Concentrate on what you need to provide and everything will just fall into place.